KDIQ · Data to Decisions. · IMFL · Beer · 8 States · Daily MIS
calendar_todayMTDapartment
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personExecutive
Management Intelligence
System status: Optimal · Group-wide daily MIS · IMFL & Beer · 8 states
Owner Scorecard
paymentsSales Value — MTD (Gross)
Not yet populated
fact_sales.value_inr unpopulated (R-F43) — gross sales value, not net of COGS/freight/discount
track_changesVolume vs Target
—
fact_target has no rows yet
local_shippingTN Depots Dispatched Today
—
of live TN depot universe (denominator not yet resolvable)
inventory_2Stock / Coverage Risk
—
Days-of-cover formula not built yet — R-F62 flagged the underlying depletion arithmetic as unreliable at fine grain. Real, live risk signals: Silent Outlets and Brand Distribution Gaps, below.
reportMIS Exceptions
—
Rows flagged for review today
Profitability
query_stats
Not Currently Calculable
Data gap, not a bug
Contribution, Margin %, a Profit Bridge, and ₹-denominated Leakage / Recoverable Opportunity
cannot be computed today — the underlying cost and deduction data was never captured in the
schema. Showing a number here would mean fabricating it. What follows instead is exactly what's
missing, so the gap is visible and actionable rather than silently absent.
factoryProduct Cost (COGS)
No cost column on dim_sku or any fact table — only base_price (list) and excise_duty (reference rate) exist.
local_shippingFreight Allocation
No freight/logistics cost field on fact_sales, fact_depot_invoice, or any dispatch table.
sellScheme / Discount Data
No discount, rebate, credit-note, or returns table exists — sales value is captured gross only.
Needs Attention
Growth DriverAttentionForecast
more_horiz
A validated stockout-risk (days-of-cover) signal isn't built yet.
R-F62 found the dispatch-vs-closing-balance arithmetic this would need unreliable at outlet×SKU grain, so it wasn't shipped as a number — see Stock / Coverage Risk above. Two real, live signals are available today instead: Silent Outlets (known outlets missing from the latest load) and Brand Distribution Gaps (reporting outlets with no stock row for a given brand) — both volume-based signals, shown in Distribution & Stock Health directly below.
Distribution & Stock Health
local_shippingOutlet Reporting Coverage by District — Tamil Nadu
Known outlets that reported closing balance · —
warningStockout Risk — Priority Depots
Days-of-cover feature not built yet — see note below
Depot
State
SKU
Cover
Status
storeTamil Nadu — Outlet Closing Balance
TASMAC per-shop stock · new source (R-F59) · —
District
Outlets
Closing Bottles
Closing Cases
Closing Litres
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insightsTamil Nadu — Kals Brand Outlet Reach
Top / bottom Kals brands by % of TN outlets carrying stock · —
Brand
Outlets
Reach %
Closing Bottles
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local_shippingTamil Nadu — Depot → RV Dispatch
Total: — · Top depots by dispatch value · —
Depot
Outlets
Cases
Value (₹)
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sports_barTamil Nadu — IMFL Outlet Reach
Brandy, Rum, Whisky (all non-Beer) · outlets with stock, of RV universe · —
—
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sports_barTamil Nadu — Beer Outlet Reach
Outlets with Beer stock, of RV universe · —
—
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volume_offTamil Nadu — Silent Outlets
Known outlets missing from the latest closing-balance load · —
District
Silent Outlets
Known Outlets
Silent %
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production_quantity_limitsTamil Nadu — Brand Distribution Gaps
Reporting outlets with no stock row at all for this brand · —
Brand
Gap Outlets
Reporting Outlets
Gap %
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Sales Performance
bar_chartState-wise Sales vs Target — MTD
₹ Crores · Current month
trending_up30-Day Sales Trend
Daily litres (IMFL + Beer)
No data — fact_sales has 3 rows total, none with a usable qty_litres value yet.
donut_largeBrand Mix — MTD Volume
Share by product category
Tamil Nadu — Strategic Snapshot
storeOutlet Reporting
—
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mapTop-5 District Concentration
—
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trending_upDeepest Kals Brand
—
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trending_downThinnest Kals Brand
—
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donut_largeCategory Split
—
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hubObserved Competitor Presence
—
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linkOutlet Join Coverage
—
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Category Split shows today's mix only (backfilled 2026-08-11, R-F59) — it is not yet a
"Category Mix Shift" since that needs a second day of history to compute a delta.
Stock Coverage Index and any sell-through/depletion metric (from the original 3-tier
design) are deliberately not shown — validated 2026-08-11 via LLM council recommendation:
a depletion diagnostic (stock_t0 + dispatched − stock_t1) on 08-04→08-10 data returned
17.7% negative values (8,735 of 49,364 outlet×SKU pairs), meaning the dispatch data's
partial depot coverage makes the formula unreliable — not built. Observed
Competitor Presence is renamed from "Kals vs Competitor Share" per the same
council review — one confirmed competitor (GOLDEN VATS), one product, present in only 2
of 3 loaded dispatch dates. Shown as raw counts, not a % share, since a % implies
market-representativeness this data doesn't have. See
docs/design/tn-closing-balance-3tier-bi-strategy.md §6.
Tamil Nadu — Outlet Coverage Explorer
travel_exploreWhich RVs (outlets) have this SKU vs. don't
Picked per SKU (pack size), not just brand — a brand's 180ml and 750ml pack can have very
different coverage. Price band (ordinary/medium/premium/super premium) shown where known —
it's only recorded in the Depot→RV dispatch source, not the closing-balance source, so a
SKU that's never been dispatched shows "—". —
—
Outlets with stock (cases in stock)
—
Outlets with no row for this SKU, of today's reporting outlets
We don't get direct sales/POS data from TASMAC outlets — this derives it from two closing-balance
snapshots plus everything dispatched to outlets in between. Requires depot dispatch coverage to be
complete for the whole range, or the result understates sales (looks like negative "sales").
Opening CB date (from)
Closing CB date (to)
Group by
Group
Opening (bottles)
Dispatched (case-equiv. bottles)
Closing (bottles)
Implied Sales (bottles)
Pick a date range and click Compute.
Tamil Nadu — Depot / SKU Drill-Down
warehouseAvailable / Unavailable Outlets & Dispatch, by Depot
Per-brand breakdown for one depot at a time: how many of its outlets have the brand vs. don't,
and how much was dispatched to that depot's outlets in the latest window. Outlet→depot mapping
is derived from dispatch records (no depot dimension link on the closing-balance side) — outlets
that never appear in a dispatch record can't be attributed to a depot here.
Category
Depot
SKU (Brand — Pack)
Price Band
Available Outlets
Unavailable Outlets
Dispatched Cases
Dispatched Bottle-Equiv.
Pick a depot.
Comparison
compare_arrowsMonth-on-Month State Comparison
This month vs prior month · ₹ Cr
local_barIMFL vs Beer — Volume Trend
Cases sold daily · last 30 days
Today's MIS Compliance
fact_checkReport Arrival Status
As of · Green = succeeded · Amber = flagged · Red = error · (arrival-time tracking not populated yet)